![]() Wines that “honour some of the mid-century winemaking greats and their more restrained style, from the likes of, John Daniel Jr. In terms of style of wine, Khaledi wanted to somehow capture the classic, “postcard fantasy” of the “California dream” that he thinks come through in the Cabernet Napa styles of the 1960s and 1970s. So much so that he used the film as the inspiration to move into wine – and use it as the name of his winery: Ashes & Diamonds. Then I watched the movie and was emotionally pulverized.” Here’s what he told Vogue magazine: “As one tends to do in those situations, you take yourself out of the work and noodle into corners of inspiration. One of the catalysts for his change in career came when he hit a creative brick wall during his time at Capitol and was introduced to an obscure 1958 Polish war film, Ashes & Diamonds. So when he had enough of handling the fortunes of the likes of Coldplay (who he put on the cover of Filter magazine in their youth) he was more than happy to follow in his father’s footsteps and create a winery and wine name of his own. For which he apologises.įor all the glamour and excitement of the music and advertising industry, wine was also a factor in Khaledi’s life as his father owned the Darioush Winery in Napa Valley. He was also part of the team at YouTube who first start to fund and seed viral videos into all our iPhone and Facebook feeds. That’s before turning to advertising where he was vice president of creative services at Katalyst running campaigns for the likes of Intel and Google. Kashy Khaledi enjoyed an early career working on influential US music magazines and was responsible for getting Coldplay on the front cover of Filter in their pre-stadium fame days Responsible along the way for helping to executively produce a number of award-winning music videos. That’s all thanks to a career that has taken him on a journey from starting out on the fanzine for The Beastie Boys, helping to set up the highly influential US indie music magazine, Filter, before becoming a big time executive, and producer at Capitol Records, Live Nation and MTV. In fact he’s probably got most of the A list celebrity winemakers in his phone directory, particularly those from the rock & roll hall of fame. īut few can match Kashy Khaledi’s route into wine. And we’re not even talking about the A list movie stars here who are queuing up to make wine these days. Those who have made their name and fortune in other fields before ever stepping into a vineyard. Now there are many people in the wine industry with a back story to die for. “I used to work with Larry Flint.” Just the opening line in my conversation with new Napa wine producer, Kashy Khaledi, is enough to make me realise I am in for a rather more unusual interview than I’m used to. ![]() Ashes & Diamonds will be showing its new premium wines with its UK importer, Nekter Wines, at this week’s Collectible California tasting hosted by the California Wine Institute.
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